I started Route Collective in 2022 while I was still in college. What began as curiosity about how websites work turned into helping businesses solve their online problems. Along the way, I discovered I’m pretty good at the behind-the-scenes stuff too. Organizing, managing tasks, and keeping things running smoothly.

I’m the type of person who asks a lot of questions upfront because I want to understand exactly what you’re trying to achieve. I’m detail-oriented (maybe a little obsessive about getting things right), and I believe in keeping communication simple and regular.

Absolutely. My background spans WordPress development, Figma design, and administrative support for different industries including fintech compliance. I’ve learned that whether it’s building a website or managing client intake, it’s all about systems and attention to detail.

I’ve worked with real estate companies to gourmet popcorn shops, but I’ve found my sweet spot with service-based businesses. There’s something about understanding the professional challenges they face that clicks for me.

Yes to both. Sometimes clients need a website built and they’re good to go. Other times they need ongoing help with updates, admin tasks, or general support. I’m flexible and honestly prefer building longer relationships where I can really understand how to help your business grow.